The leaders guiding this vision from this official announcement forward are:
Every individual contributes a distinctive perspective and strategic outlook that will enrich the legacy of Miss Universe and amplify its worldwide influence.
The upcoming 74th edition of the Miss Universe pageant, set to take place in Thailand, is poised to be a remarkable showcase celebrating global diversity, beauty, and women’s empowerment. We are delighted to announce that this new chapter encompasses captivating television productions, innovative product launches, and ambitious global endeavors, solidifying Miss Universe as a pioneering force in innovation, leadership, and cultural resonance.
Anne Jakrajutatip, as CEO and Co-owner of the Miss Universe Organization, has the primary focus of guiding this iconic brand towards sustainable growth, revenue diversification, and global expansion. Our strategy is built on three key pillars: delivering innovative content, forging strong strategic partnerships, and creating products with a universal appeal. Our extensive reach across 130 countries is a testament to our robust operations, exceptional team, and readiness to navigate the complexities of the global landscape. Miss Universe has evolved into a powerful global platform, and we are committed to driving its economic, media, and cultural influence to new heights through a relentless pursuit of excellence.
Message from the President of the Miss Universe Organization, Raúl Rocha Cantú:
“We are incredibly proud of how far we’ve come and of the team that’s now joining us. This organization continues to grow thanks to the passion and talent behind each edition. The 74th edition in Thailand will be a celebration of everything Miss Universe represents: beauty with purpose, leadership, and positive impact in the world.”
“One of the core principles of this new chapter is putting people at the center of everything we do. That includes our loyal fans, clients, strategic allies, and national directors who make it possible for the Miss Universe brand to maintain a strong global presence.”
“For this reason, we have strengthened our organizational structure by creating our Eastern and Western Regional Offices, which will play a fundamental role in offering personalized attention, support, and follow-up to each of our franchises and partners worldwide. This infrastructure enables us to listen more closely, respond more quickly, and collaborate more effectively—ensuring that everyone involved in the Miss Universe ecosystem has the support and tools they need to succeed.”
“We are here to serve with excellence, and we understand that sustainable growth is only possible when we build authentic relationships founded on communication, trust, and mutual commitment. This organization has a firm purpose: to continue being a global platform of opportunity. Together—our team, franchisees, fans, and partners—we will keep writing a story of international greatness.”
To all our fans worldwide: We extend our heartfelt gratitude for being a vital part of this incredible journey. Your unwavering support propels us forward as we strive to create history together.
