MISS USA & MISS TEEN USA ANNOUNCE NEW LEADERSHIP UNDER BDE MISS USA, LLC BRODEUR BEAUTY FOUNDER & CEO THOM BRODEUR TO SERVE AS PRESIDENT & CEO
September 15, 2025 – Miami, FL — The Miss USA® and Miss Teen USA® Organizations are proud to announce a new chapter in their storied history. BDE MISS USA, LLC, led by Brodeur Beauty founder and CEO Thom Brodeur, has acquired the exclusive license rights to both pageants from the Miss Universe® Organization.
With legacies spanning 74 years for Miss USA and 42 years for Miss Teen USA, these pageants have long stood as cultural icons—launching women into successful careers in fashion, media, entertainment, entrepreneurship, and public service. Today, under Brodeur’s visionary leadership, the brands are entering an exciting new era.
“Miss USA is one of the most recognizable brands in the global pageant industry,” said Thom Brodeur. “We are bringing a transformational vision rooted in technology, media, and fan engagement to modernize and revitalize these titles for the next generation of powerhouse women and their worldwide fan base.”
Brodeur will serve as President and CEO of Miss USA and Miss Teen USA, supported by a distinguished leadership team of industry experts:
- Laura Clark and Elise Banks-Lovely – Co-National Directors
- Gretchen Polhemus-Jensen (former Miss USA) – Strategic Partnerships
- Holly Lynch (CEO, Queen Beauty Network) – Production Lead
- Mara Martin (VYRAL PR) – PR and Communications
- Richie Walls & Brando Eaton (SEEN Entertainment) – Talent Development and Management
- Mackenzie Kern (Miss ICON Media) – Social Media Strategy and Content
Additional senior team members will be announced in the coming weeks.
The 2025 editions of Miss USA and Miss Teen USA will introduce groundbreaking fan engagement and digital integration features through PageantFans™️, the premier creator economy platform serving the $32 billion global pageant industry. Initially, both competitions will operate virtually, with plans to establish headquarters in Miami, Florida, a hub for fashion, entertainment, and global culture.
This milestone was made possible through a Brodeur-led investment group including prominent entertainment and tech media figures, underscoring the renewed cultural and commercial relevance of Miss USA and Miss Teen USA.
Media Contact
Media Relations – Mara Martin
📧 Email: [email protected]
📞 Phone: (734) 693-6523
