Natasha Joubert is from Pretoria in the Gauteng Province of South Africa. She obtained a bachelor’s degree in marketing management from Boston City Campus in 2020 and worked as a public relations officer for a law firm.
In 2016, Natasha started her own business, Natalie Jefferys, a fashion company specializing in couture. She runs Natalie Jefferys with the help of her mother and an all-female staff. Natasha is deeply inspired by her family and credits her late father for her ambition to succeed.
As a social activist, she is a Play Your Part Ambassador for Brand South Africa. This organiztion encourages all South African’s to contribute to a better future for all.
This year, she says she is championing South Africa’s young democracy, which is facing challenging times: “I pledge to play my part to contribute to a positive future and champion leadership and entrepreneurship.”
Natasha did karate as a child and was the only girl in her class.
Natasha collects fabrics and interesting textiles; they are always lying around her workshop in case she gets inspired to create a colourful ensemble.
The name of her business, "Natalia Jeffreys," stems from a character inspired by her in a book written by her best friend in high school.
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