Telma Madeira is very engaged in helping people with mental health issues as she herself was a victim of bullying. She is in constant contact with her local hospital where she creates awareness of medical malpractices relating to women’s reproductive rights. She also uses her platform as Miss Universe Portugal to promote better protection of the environment.

Madeira has completed many courses including those on dental customer service and culinary and baking courses. On several occasions she voluntarily cooked and served the local fisherman of her town to provide them with warm, nutritious food after long hours of hard work.