Farouk/CHI Sponsors Miss Universe, Launches Campaign
CHI is kicking off its #GoCurly / #GoStraight campaign to celebrate the launch of two new tools, the CHI ARC and the CHI G2. The campaign features Olivia Culpo, Miss Universe 2012, urging fans to #GoCurly with the CHI ARC automatic rotating curling iron, while Nathalie Den Dekker, Miss Universe Netherlands 2012, shows off her smooth, sleek style to encourage fans to #GoStraight with the CHI G2.
Commercials and a spot featuring behind-the-scenes footage from the shoot will air during the live broadcast, offering multiple chances to win one of the new styling tools.
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