News
February 1, 2010
FOR IMMEDIATE RELEASETHE 2010 MISS USA PAGEANT
‘THE 2010 MISS USA PAGEANT’ TO AIR LIVE ON NBC
SUNDAY, MAY 16 (7-9 P.M. ET)
“The 2010 MISS USA Pageant” Will Broadcast Live from Planet Hollywood Resort & Casino
NEW YORK, N.Y., - February 1, 2010 – NBC and Paula M. Shugart, President of the Miss Universe
Organization, announced today that the “2010 MISS USA Pageant” will air on Sunday, May
16th (7-9 p.m. ET) from Planet Hollywood Resort & Casino in Las Vegas at the Theatre for the
Performing Arts.
The evening will be a “Trump” night as the live pageant will lead in to NBC’s “The Celebrity
Apprentice,” which airs immediately following the telecast (9-11 p.m. ET).
“Las Vegas has become our home away from home. Planet Hollywood Resort & Casino and
the Las Vegas Convention and Visitors Authority have been incredible hosts and we plan on
showing our contestants exactly why we keep coming back,” said Shugart. “Las Vegas is
tailor made to host an event like Miss USA and it always makes for an exciting world wide
telecast. In 2009 viewers from over 95 countries and territories tuned in to see who would be
crowned Miss USA and go on to compete at Miss Universe.”
“Las Vegas is once again excited to welcome the Miss USA pageant,” said Rossi Ralenkotter,
President and CEO of the Las Vegas Convention and Visitors Authority. “Our continued
partnership with the Miss Universe Organization enables us to further relationships with global
brands that value our market and share our values.”
“We look forward to welcoming back the Miss Universe Organization this May,” said Robert
Earl, co-chairman of Planet Hollywood Resort & Casino. “The Miss USA Pageant is a marquee
event for Las Vegas, showcasing to a national and international audience the many
highlights of the Entertainment Capitol of the World. The partnership with the Miss Universe
Organization, the Las Vegas Convention and Visitors Authority and Planet Hollywood has
been a great success and we look forward to our continued role as the host property for
many years to come.”
Miss USA 2009, Kristen Dalton, who was crowned at the Planet Hollywood Resort & Casino has
been traveling the nation as an advocate for breast and ovarian cancer awareness,
education, research and legislation. She will crown her successor at the conclusion of the
two-hour primetime telecast, before an estimated viewing audience, in the U.S. alone, of
over 7 million. Each contestant from all 50 states and the District of Columbia will be judged
in three categories: swimsuit, evening gown and interview. The show will conclude with one
contestant ultimately being crowned MISS USA® 2010.
Donald J. Trump will again serve as executive producer of “The 2010 MISS USA® Pageant.”
The Planet Hollywood Resort & Casino Las Vegas is the official Host Hotel of MISS USA® 2010.
The Miss Universe Organization, producers of the MISS UNIVERSE®, MISS USA® and MISS TEEN USA® Pageants, is a joint
venture between Donald J. Trump and NBC Universal. Utilizing its nationwide grass roots infrastructure, the Miss
Universe Organization is committed to increasing awareness of breast and ovarian cancers. By forging relationships
with organizations committed to research and education, Miss USA is equipped to educate women today.