Cubano and Miami Native Perez Hilton is the Internet's most notorious gossip columnist. The LA Times calls Perez, "like US Weekly, the Star, the Enquirer and Life & Style all rolled into one sweet yet snarky, sagacious yet salacious gay man." Perez was named the #1 “Web Celebrity” for 2007 and 2008 by Forbes Magazine and as one of the 15 most influential Hispanics in the US by People en Español.

Since launching in 2004, PerezHilton.com has become one of the leading go-to sites for celebrity news. In February 2008, eMarketer identified perezhilton.com as one of the top 5 websites for college aged women, beating out MySpace! The UK's prestigious Observer newspaper named perezhilton.com (#6) one of the 50 most powerful blogs. In May 2008, Perez kicked off a daily nationally syndicated radio show in 7 of the top 10 markets in North America. Perez has also become a celebrity in his own right. In 2007 he premiered his own show, “What Perez Sez on VH1.” Perez appears on television (ABC, CNN, E! News, Dateline, NBC, MTV, Vh1, and Much Music) and has been featured in the L.A. Times, The Wall Street Journal, Paper Magazine, CBS News, US Weekly and InTouch Weekly, among many more. Recently, Master P launched his mobile website at m.perezhilton.com, now his gossip gangsters can be updated anywhere they go!