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The Miss Universe pageant was originally created as a promotional event for a local swimwear company, eventually evolving into the premier international beauty competition that it is today. The new “Yamamay for Miss Universe” line honors the glamorous style that originally launched the organization. The Miss Universe swimsuit styles may have changed throughout the pageant’s history but one thing has remained the same…the pageant is a celebration of confidence and beauty. The new swimwear collection will be available in all Yamamay stores both in Italy and abroad as well as online.